Fashion & the Future of Brands

This course is ideal for those wanting to explore different facets of branding and marketing within the fashion industry, as well as those seeking to understand the theory and strategic planning behind a successful brand. It also explores the ways in which fashion brands engage, communicate and connect with their consumers.

The course is interactive, aiming to enhance and build an introductory understanding of how fashion brands operate, both now and for the future.

This course provides an introduction to fashion brands and marketing, and explores how brands are created, how they build value for consumers and how they must adapt their marketing approaches to keep modern and evolving consumers engaged. Students will learn how to recognise the key factors for consideration when it comes to fashion branding and marketing in current and new environments. Students will also learn how branding and communication is implemented in different areas of the industry.